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131齐鲁风采:Domain Names as Business Assets

The domain litmus test - are you considering
the right domain?

四平招聘信息网 www.kcxr.net You're likely visiting HugeDomains because you're interested in buying a specific domain name. The domain of interest is either your first choice (a perfect match to the name you want), and may even be your second or third choice. If the domain is your first choice, you're extremely lucky to have found the right name and know what you want!

If the domain on HugeDomains is your second or even third choice, you may have discovered that the domain you initially wanted is owned, unavailable, and there's no chance the owner will ever sell the domain for less than six, perhaps seven, figures.

Although you likely won't be making that kind of investment today, you're contemplating whether or not you want to spend the asking price for this specific domain.

Consider this: it's probable you're not the only person who has contemplated buying the exact domain you're interested in, which means at some point someone else may attempt to purchase the same domain name from you in the future.

The bottom line is that if you think it's a good name, then someone else probably does, too. People are willing to pay substantial sums to secure the ideal name.

What does all of this mean? An investement in a domain name today will likely be worth more tomorrow.

Premium domain names are an asset!

So what exactly is a “premium” domain? Premium domains are valuable because they are easy to type; they are memorable; they likely describe your product or service offering succinctly; or, the name is simply unique, unusual, and brandable.

Your name can be used several different ways. Further, if you are purchasing a dot com domain you are buying into the gold standard of domain names.

What's the difference between
a premium and ordinary
domain name?

There are millions of combinations of domain names you can register today for very little cost. While you may be tempted to cut corners with your domain purchase, remember that the quality of a domain is the same as with everything else: you get what you pay for.

What's wrong with simply registering a new domain? While the price might be attractive, newly registered domains tend to be longer; some have dashes; and many will require awkwardly truncated or abbreviated names. New domain registrations typically make little sense as all the good .com domains were purchased many years ago.

While you may or may not have many choices of gTLD (generic top-level domains) such as .net, .biz, .info, .us, and .co, typically the exact .com that you're looking for is rarely available.

Even more - it is rare that your perfect domain is for sale at a reasonable price.

Keep in mind that the purpose of a domain is to enable your audience - your prospects, customers, or followers - to easily find your business online. And to have those customer coming back on a regular basis.

As the economy becomes more global every year, and as more people worldwide adapt to the technology age, your web presence will one day, if not already, become your most important business asset.

One final consideration

As you consider your domain purchase, you might find this piece of information particularly interesting:

Peggy Lee of Emory University published a study in the Strategic Management Journal (2001) in which she was able to show a direct correlation between the steady growth of a company's stock price or book value once they acquired a premium .com domain and added the suffix to their business or product name.

Virtually every domain for sale on www.kcxr.net has this type of value. Years ago you would not have known about Microsoft, YouTube, Yahoo, Google, or FaceBook. But each of these companies built a brand. If building a brand is important, we are here to make your first step as easy as possible!

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